How we think about AI SDRs, vertical pipeline, and signal-based outbound in markets generic AI can't reach.
Most cold outreach campaigns fail before the first word is written. Three frameworks that compound in 2026: PULL for targeting, angle discovery through client conversations and market news, and SMYKM for the two sentences that earn the open.
Continue reading
The AI-versus-human framing misses the point. We build AI SDRs that hand the work that compounds back to your BDRs — research, conferences, ten-call days, LinkedIn presence — while the system handles prospecting in the background. The contest worth winning is a BDR team with intelligence underneath versus one without.
Continue reading